Bringing the real world in

One of my gripes (as it were) with the current AQA Business specification is that three-quarters of the course is assessed using fictional businesses, and therefore students can study 75% of the course content without knowing anything about real businesses. Many of my Y13 students get a new burst of interest when we start studying the Unit 4 work – suddenly the subject is much more applicable to what they see happening around them.

The new AQA course doesn’t have any sort of pre-released research theme (and I generally think I’m glad about that, but only because of the way the current spec distorts pupils’ revision for BUSS4) but I really want to capture the ‘real world’ nature of the subject, right from the beginning of the two year course. Talking to colleagues in the department, it turns out that this is something we would all like. How best to do this? Firstly, we’re going to retain the use of ‘real’ examples whenever possible. I currently use diigo.com to save websites; by using ‘tags’ to classify the content of each webpage, I can easily find articles on specific subjects and keep my examples up to date. My challenge is working out how to do something similar on a department-wide scale: if we’re all saving websites throughout the year but can all access them at the appropriate times, then half of the ‘real world’ challenge will be sorted. I am unsure yet about the logistics of sharing bookmarks, but am hoping that a suitable method will become obvious!

The second way in which we’re going to bring the ‘real world’ in to the classroom is coupled with the ‘nothing new’ lessons in a previous post. Of the forty minutes in the lesson, half will be spent recapping earlier topics, and the other half will be dedicated to ‘business review’. Each time, an individual pupil (so as to avoid free-riders!) will give a presentation about a specific business. Businesses will be allocated at the beginning of the year and pupils will be encouraged to find out the following (as a minimum):

  • history (when established; key people over time)
  • current product range (and how it has changed)
  • current Chief Exec and leadership style
  • strategic direction
  • how the business has grown – organic or external? With whom? Why?
  • current financial performance (at least in terms of profitability)

The students can use visual aids if they wish, but I’m tempted to ban them from using words as part of a powerpoint/prezi – I’d like them to develop the skills of explaining ideas without simply reading from a screen. For those who need a bit more challenge, I’m tempted to ban notes too, so that they’re speaking from memory. That might be one step too far, so that may well change!

The presentation should last about five minutes, and I’d then like the presenter to choose a short, recent news or youtube clip about the business, which can follow their presentation. This should leave enough time for a brief question and answer session, or general questions by the teacher for the whole class to consider. Hopefully this way will bring a wider appreciation of real businesses into the classroom, right from the start of Y12. All I need to do now is choose a list of businesses!